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DTSTART;TZID=America/New_York:20170511T084500
DTEND;TZID=America/New_York:20170511T120000
DTSTAMP:20260509T111153
CREATED:20170224T025213Z
LAST-MODIFIED:20170224T025248Z
UID:9095-1494492300-1494504000@marlboroughchamber.org
SUMMARY:CONFUSED ABOUT SOCIAL MEDIA PLATFORMS?  Which Ones will Create Sales for Your Business?
DESCRIPTION:Thursday\, May 11\, 2017\n8:45 – 12 noon\nGrace Conference Room\, Higgins University Center\, Clark  University \nIt can be time consuming and confusing trying to figure out which platforms to use.  Find out how to make social media work for you by attracting more qualified customers.  By attending this seminar\, you will hear about some fresh ideas that turn into results. \nIf you are like most business owners\, you do not want to try and be everything to everyone.  You want targeted\, qualified prospects and traffic to your website.  You are looking to choose your social media activities wisely\, without getting consumed by all of the options.  You simply want to know WHAT WORKS BEST. \nDuring the seminar\, we will discuss; \n\nUncovering and connecting with your audience.\nPlanning your approach to optimize payback on your time.\nUnderstanding the various social media sites and selecting the best ones for you.\nCreating a presence and building your reputation.\nMonitoring success and adapting to change.\n\nKathryn is an award-winning author and speaker on sales and online marketing topics.  She has over 20 years experience in sales and marketing and was a top Wall Street sales executive responsible for over $100 million in sales per year.  She is the author of nine books\, including two best-sellers:  Solving the Social Media Puzzle and Return on Relationship. \nSpeaker: \nKathryn Rose – VP Business Development\, Elastic Grid\, USA\n \nSponsored by: Berkshire Bank\, Fidelity Bank\, Seder & Chandler\, LLP\, Webster Five \nCOST \n$30 for the first workshop\n$25 for each additional workshop or additional registrant (from same company) \nSpecial – $125 for all 5 seminars \nClick here for complete workshop schedule \nPAYMENT\nTo reserve your space\, please mail your check made out to Clark University to: \nClark University SBDC\n950 Main Street\,\nWorcester\, MA 01610-1477 \nBe sure to list attendees names and which seminars you are paying for. You can also REGISTER ONLINE but we cannot process credit cards – sorry. \nSpace is limited. Advanced registration required. Registration fees include materials and refreshments. The Clark SBDC reserves the right to cancel or reschedule a workshop due to insufficient enrollment. Registration fees will be returned or credited towards future programs only if the Clark SBDC cancels or reschedules a seminar. Sorry\, no refunds will be given to individuals who register but are unable to attend. \nPlease contact the Clark University SBDC for more information at 508-793-7615 or via Email at sbdc@clarku.edu
URL:https://marlboroughchamber.org/calandar/9095/
LOCATION:Grace Conference Room\, Higgins University Center\, Clark University\, 950 Main Street\, Worcester\, MA\, United States
CATEGORIES:MRCC's Members' Event
GEO:42.2508613;-71.8232282
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170420T084500
DTEND;TZID=America/New_York:20170420T120000
DTSTAMP:20260509T111153
CREATED:20170224T024806Z
LAST-MODIFIED:20170224T024946Z
UID:9093-1492677900-1492689600@marlboroughchamber.org
SUMMARY:THE POWER OF THE INBOX - Tips and Tricks for Successful Email Marketing
DESCRIPTION:Thursday\, April 20\, 2017\n8:45 – 12 noon\nGrace Conference Room\, Higgins University Center\, Clark University \nWhat is the first impression you give when they see you in their email inbox?  And when they see you there\, what do they do? \nThis powerful seminar takes you step-by-step through the keys to effective email marketing. \n\nWhat it really is (and is not).\nWhat it can do for your business.\nAnd the five easy steps you must take to harness the power of the inbox:\n\nGrow a healthy list.\nCreate great content.\nCustomize a beautiful\, mobiel-friendly template that matches your brand.\nHow to get your emails opened.\nTracking your results.\n\n\n\nFrom revealing why regular email does not work\, to insider tips and techniques like automated list building tools and the design elements that work (and those that do not!)\, this seminar will give you the keys to the most effective marketing you can do: email marketing. \nBryan Caplan helps businesses lock down their marketing.  CEO of BJC Branding and professional speaker\, Bryan travels the country\, presenting on a wide range of digital marketing topics.  Bryan is also one of the nation’s first Master Certified Local Experts with Constant Contact. \nSpeaker: \nBryan Caplan – CEO\, BJC Branding\, Sharon\, MA \nSponsored by:  Bay State Savings Bank\, Southbridge Savings Bank\, StowBrook Business Services\, LLC\, TD Bank \nCOST\n$30 for the first workshop\n$25 for each additional workshop or additional registrant (from same company) \nSpecial – $125 for all 5 seminars \nClick here for complete workshop schedule \nPAYMENT\nTo reserve your space\, please mail your check made out to Clark University to: \nClark University SBDC\n950 Main Street\,\nWorcester\, MA 01610-1477 \nBe sure to list attendees names and which seminars you are paying for. You can also REGISTER ONLINE but we cannot process credit cards – sorry. \nSpace is limited. Advanced registration required. Registration fees include materials and refreshments. The Clark SBDC reserves the right to cancel or reschedule a workshop due to insufficient enrollment. Registration fees will be returned or credited towards future programs only if the Clark SBDC cancels or reschedules a seminar. Sorry\, no refunds will be given to individuals who register but are unable to attend. \nPlease contact the Clark University SBDC for more information at 508-793-7615 or via Email at sbdc@clarku.edu
URL:https://marlboroughchamber.org/calandar/power-inbox-tips-tricks-successful-email-marketing-2/
LOCATION:Grace Conference Room\, Higgins University Center\, Clark University\, 950 Main Street\, Worcester\, MA\, United States
CATEGORIES:MRCC's Members' Event
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DTSTART;TZID=America/New_York:20170413T084500
DTEND;TZID=America/New_York:20170413T120000
DTSTAMP:20260509T111153
CREATED:20170224T024550Z
LAST-MODIFIED:20170224T024550Z
UID:9090-1492073100-1492084800@marlboroughchamber.org
SUMMARY:YOUR BRAND VS YOUR WEBSITE - How to Get the Most Impact
DESCRIPTION:Thursday\, April 13\, 2017\n8:45 – 12 noon\nGrace Conference Room\, Higgins University Center\, Clark University\nThe biggest mistake small businesses make is marketing without a brand.  Don’t waste your marketing money.  The most successful local businesses do not just have a business\, they have a brand.  When you know what you stand for (that is your brand)\, you will have a business you love and attract clients you want to work with. \nThis workshop will help you define your brand so you can: \n\nClearly communicate who you are\, what you do\, and know what sets you apart.\nKeep your brand consistent across all marketing mediums.\n\nWhat makes you different\, your brand\, will serve as the building block for your website.  Your website’s goal is to build awareness\, offer information\, and to compel a viewer to take action that results in sales. \nDuring the second part of the workshop\, you will learn; \n\nHow strategic design helps to produce more engagement.\nMethods to avoid clutter and information overload.\nHow your website can hold the reader’s attention to keep him/her clicking through your site.\nWays to engage your potential customer.\n\nWe will take a look at the overall best practices of website design and then dig into participants’ websites in a non-technical way\, focusing on ideas and suggestions for improving them.  Come prepared to learn and share. \nSpeakers: \nStephanie Audette-Connor – Owner\, Stephanie Audette Design\, LLC\, North Grafton\, MA\nMatt Ward – President\, inConcert Web Solutions Inc.\, Gardner\, MA \nSponsored by: Country Bank\, Middlesex Savings Bank\, The Feingold Companies\, UniBank \nCOST\n$30 for the first workshop\n$25 for each additional workshop or additional registrant (from same company) \nSpecial – $125 for all 5 seminars \nClick here for complete workshop schedule \nPAYMENT\nTo reserve your space\, please mail your check made out to Clark University to: \nClark University SBDC\n950 Main Street\,\nWorcester\, MA 01610-1477 \nBe sure to list attendees names and which seminars you are paying for. You can also REGISTER ONLINE but we cannot process credit cards – sorry. \nSpace is limited. Advanced registration required. Registration fees include materials and refreshments. The Clark SBDC reserves the right to cancel or reschedule a workshop due to insufficient enrollment. Registration fees will be returned or credited towards future programs only if the Clark SBDC cancels or reschedules a seminar. Sorry\, no refunds will be given to individuals who register but are unable to attend. \nPlease contact the Clark University SBDC for more information at 508-793-7615 or via Email at sbdc@clarku.edu
URL:https://marlboroughchamber.org/calandar/brand-vs-website-get-impact/
LOCATION:Grace Conference Room\, Higgins University Center\, Clark University\, 950 Main Street\, Worcester\, MA\, United States
CATEGORIES:MRCC's Members' Event
GEO:42.2508613;-71.8232282
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DTSTART;TZID=America/New_York:20170323T084500
DTEND;TZID=America/New_York:20170323T120000
DTSTAMP:20260509T111153
CREATED:20170224T023925Z
LAST-MODIFIED:20170224T025012Z
UID:9086-1490258700-1490270400@marlboroughchamber.org
SUMMARY:MILLENNIALS - Do Generational Differences Impact Business?
DESCRIPTION:Thursday\, March 23\, 2017\n8:45 – 12 noon\nGrace Conference Room\, Higgins University Center\, Clark University \nUnderstanding generational differences will allow your business to be more effective.  The Millennial workforce presents businesses with multiple opportunities. \nMary M. Piecewicz\, MBA\, MSPC\, PMP from Clark University will present her research on the impact of Millennials in the workplace and how we can better communicate between generations. \nThis presentation will help you and your employees overcome generational differences through improved communication\, understanding and collaboration to achieve higher productivity and business success.  The balance of the seminar will be an interactive panel including: \nNassim Aoude – President and CEO of Alpinax\, LLC\, is a young\, successful business owner.\nDigital Federal Credit Union – is an employer of multiple generations\, and has put in place creative ways to keep employees productive and engaged.\nRyan Miller – represents the diversification of this generation as an employee as well as being an innovator\, business owner and former student athlete. \nDon’t miss this opportunity to gain insights and develop successful strategies for your business or your company! \nSponsored by: Mirick O’Connell\, Resource Management\, Inc. and Shepherd & Goldstein \nCOST\n$30 for the first workshop\n$25 for each additional workshop or additional registrant (from same company) \nSpecial – $125 for all 5 seminars \nClick here for complete workshop schedule \nPAYMENT\nTo reserve your space\, please mail your check made out to Clark University to: \nClark University SBDC\n950 Main Street\,\nWorcester\, MA 01610-1477 \nBe sure to list attendees names and which seminars you are paying for. You can also REGISTER ONLINE but we cannot process credit cards – sorry. \nSpace is limited. Advanced registration required. Registration fees include materials and refreshments. The Clark SBDC reserves the right to cancel or reschedule a workshop due to insufficient enrollment. Registration fees will be returned or credited towards future programs only if the Clark SBDC cancels or reschedules a seminar. Sorry\, no refunds will be given to individuals who register but are unable to attend. \nPlease contact the Clark University SBDC for more information at 508-793-7615 or via Email atsbdc@clarku.edu
URL:https://marlboroughchamber.org/calandar/millennials-generational-differences-impact-business/
LOCATION:Grace Conference Room\, Higgins University Center\, Clark University\, 950 Main Street\, Worcester\, MA\, United States
CATEGORIES:MRCC's Members' Event
GEO:42.2508613;-71.8232282
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DTSTART;TZID=America/New_York:20170309T084500
DTEND;TZID=America/New_York:20170309T120000
DTSTAMP:20260509T111153
CREATED:20170224T022654Z
LAST-MODIFIED:20170224T024252Z
UID:9081-1489049100-1489060800@marlboroughchamber.org
SUMMARY:FROM GOOD IDEA TO MARKETABLE PRODUCT - 8 Steps to Successful Inventing
DESCRIPTION:Thursday\, March 9\, 2017\n8:45 – 12 noon\nGrace Conference Room\, Higgins University Center\, Clark University \nHow do you transform a creative concept into a real product? If you want to save time\, money\, and aggravation while giving your project its best chance for success\, make this workshop your first stop. \nWe will address a manageable process for getting your project onto a solid foundation while avoiding the traps and pitfalls that can doom a venture. \nTopics include:: \n\nSteps to complete before investing your money\nCommon sense approach in the development process\nAction plan in validating the merits and prospects of your concept\nRoad map in launching a new product\nWhen or should you trademark\, copy write or patent an invention\n\nThis workshop is for start-ups\, entrepreneurs\, creative individuals…anyone with a new concept regardless of prior experience or stage of product development. \nElizabeth Pierotti has been an inventor and strategic product developer for more than 30 years.  She has designed and developed innovaitons for both Fortune 500 companies and small business.  Mary Casey\, Esq.\, provides intellectual property services to clients around the country. \nSpeakers: \nElizabeth Pierotti – Owner\, Inventor & Educator\, The Inventing Life\, Greene\, RI\nMary Casey\, Esq. – Managing Attorney\, The Harbor Law Group\, Northborough\, MA\n\nSponsored by: Avidia Bank\, Commerce Bank & Trust\, People’s United Bank\, The Harbor Law Group \nCOST\n$30 for the first workshop\n$25 for each additional workshop or additional registrant (from same company) \nSpecial – $125 for all 5 seminars \nClick here for complete workshop schedule \nPAYMENT\nTo reserve your space\, please mail your check made out to Clark University to: \nClark University SBDC\n950 Main Street\,\nWorcester\, MA 01610-1477 \nBe sure to list attendees names and which seminars you are paying for. You can also REGISTER ONLINE but we cannot process credit cards – sorry. \nSpace is limited. Advanced registration required. Registration fees include materials and refreshments. The Clark SBDC reserves the right to cancel or reschedule a workshop due to insufficient enrollment. Registration fees will be returned or credited towards future programs only if the Clark SBDC cancels or reschedules a seminar. Sorry\, no refunds will be given to individuals who register but are unable to attend. \nPlease contact the Clark University SBDC for more information at 508-793-7615 or via Email at sbdc@clarku.edu
URL:https://marlboroughchamber.org/calandar/good-idea-marketable-product-8-steps-successful-inventing/
LOCATION:Grace Conference Room\, Higgins University Center\, Clark University\, 950 Main Street\, Worcester\, MA\, United States
CATEGORIES:MRCC's Members' Event
GEO:42.2508613;-71.8232282
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DTSTART;TZID=America/New_York:20161201T084500
DTEND;TZID=America/New_York:20161201T120000
DTSTAMP:20260509T111153
CREATED:20161122T185212Z
LAST-MODIFIED:20161122T185524Z
UID:8221-1480581900-1480593600@marlboroughchamber.org
SUMMARY:Clark University Workshop: Employment Law
DESCRIPTION:Human resources law is complicated. Mistakes and miscommunication can lead to costly and distracting legal troubles. This session will keep you informed and empowered.\nA basic overview will be provided on a wide variety of the topics during the main portion of the presentation. At the end of the program time will be allocated so that business owners can ask more specific questions to the various speakers. Some of the topics that will be covered in this session include:\n• Exempt and nonexempt employees and overtime\n• Massachusetts new pay equity law\n• Independent contractor vs. employee Issues\n• Workers’ compensation\n• Non-payment of wages\n• Non-compete contracts\n• Severance agreements\n• Employee handbooks\nThe speakers for this session have many years of experience in these highly specialized areas. They have worked with large and small businesses. They will focus the comments on the key issues that small business owners must keep in mind to avoid having significant HR problems. So whether you are hiring\nyour first employee or already have many employees\, this will be a very informative session. \nSpeakers: \nPAM STEVENS\, Esq.\, Seder & Chandler\, LLP\, Worcester\, MA\nHOWARD STEMPLER\, Partner\, Seder & Chandler\, LLP\, Worcester\, MA\nKURT BINDER\, Partner\, Seder & Chandler\, LLP\, Worcester\, MA\nTIME: 8:45 a.m. – 12:00 noon\nPLACE: Clark University\, Grace Conference Room\,\nHiggins University Center \nFor reservations or information\, call (508) 793-7615 \nYou can pre-register at http://www.clarku.edu/offices/sbdc/schedule.cfm or online through the State MSBDC website: https://umass.co1.qualtrics.com/jfe/form/SV_1CgCY7jVGIjik1m ; OR directly by emailing to sbdc@clarku.edu .
URL:https://marlboroughchamber.org/calandar/clark-university-workshop-employment-law/
LOCATION:Grace Conference Room\, Higgins University Center\, Clark University\, 950 Main Street\, Worcester\, MA\, United States
CATEGORIES:MRCC's Members' Event
GEO:42.2508613;-71.8232282
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20161006T084500
DTEND;TZID=America/New_York:20161006T120000
DTSTAMP:20260509T111153
CREATED:20160923T232951Z
LAST-MODIFIED:20160923T234333Z
UID:7310-1475743500-1475755200@marlboroughchamber.org
SUMMARY:SBDC at Clark University Fall 2016 Workshop #1
DESCRIPTION:Do I Purchase a Franchise\, Buy a Business\, or Start a Business From Scratch?\nYou’ve been thinking about starting your own business for some time. You want to take action\, but you’re not sure what direction you should take. In this seminar\, we will focus on the different ways to start a business.  First of all\, do you have what it takes to be a business owner versus an employee? We will start the seminar with self-analysis questionnaire that will guide you as you listen to our different panelists. \nEach panelist has a very different view point. How does it match with your personal makeup\, business idea (you may not have this defined)\, and your resources? How will it affect your life? \nBe prepared to ask questions that will help you make this very important decision. \nSome of the different aspects in your decision will concern: \n\nControl and decision making of the business\nLending options\nFinancial and operating systems\nCash flow\nCustomer base\nMarketing\nSupport and training\n\nSpeakers: \nLarry Lafranchi – Marketing Associate\, FranNet\, Beverly\, MA\nChristopher George – President & CEO\, George & Company\, Worcester\, MA\nTodd Snopkowski – Owner of multiple businesses\, including Snapchef\, Inc. \nRegistration Information\nPlease contact the Clark University SBDC for more information at 508-793-7615 or via email at sbdc@clarku.edu
URL:https://marlboroughchamber.org/calandar/clarksbdc10-6-16/
LOCATION:Grace Conference Room\, Higgins University Center\, Clark University\, 950 Main Street\, Worcester\, MA\, United States
CATEGORIES:MRCC's Members' Event
GEO:42.2508613;-71.8232282
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