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SUMMARY:Clark University: How to Define Your Business Through Marketing Research 101
DESCRIPTION:How to Define Your Business Through Marketing Research 101\n— Do it yourself or hire a professional \nTime and location \nWednesday\, November 29\, 2017\n8:45 – 12 noon\nGrace Conference Room\, Higgins University Center \nWorkshop detail \nThis will be a hands on seminar that will help you define your business utilizing marketing research.\nIn order to market your company\, you will need the following: \n\nProduct/Service — what is it and what problem does it solve? What are the consumer wants and needs?\nPrice — how do you price your product/service? How do you compare to the competition?\nPlace (Channel) — how do you get it to the consumer? Online\, store front or a combination? Is it convenient?\nPromotion — who is my audience? Do I have more than one target market?\nPeople — who and what influences the buying decision.\nWithout conducting research\, you will not be able to determine your identity in the market or be able to reach the consumers who will purchase your product or service.\n\nThis will be an interactive workshop where you will be grouped with similar industries. You will also be given worksheets that will help structure your research so that you can make informed business decisions. \nPlease join us for this workshop. By defining your 5 P’s\, you will be able to make decisions about your marketing and social media strategies. \nSpeaker \nCheryl Miller — Sr. Business Advisor and Training Director\, SBDC\, Worcester\, MA \nSponsored by \nBayState Savings Bank\, Berkshire Bank\, Country Bank and TD Bank \nREGISTER \nCredit card payment accepted with online registration\, or a check\, made payable to Clark University\, may be mailed to: \nClark University SBDC\n950 Main Street\nWorcester MA\n01610-1477 \nSpace is limited. Advanced registration required. Registration fees include materials and coffee/tea service. The Clark SBDC reserves the right to cancel or reschedule a workshop due to insufficient enrollment. Registration fees will be returned or credited towards future programs only if the Clark SBDC cancels or reschedules a seminar. Sorry\, no refunds will be given to individuals who register but are unable to attend. \nPlease contact the Clark University SBDC for more information at 508-793-7615 or via Email at sbdc@clarku.edu.
URL:https://marlboroughchamber.org/calandar/clark-university-define-business-marketing-research-101/
LOCATION:Grace Conference Room\, Higgins University Center\, Clark University\, 950 Main Street\, Worcester\, MA\, United States
CATEGORIES:MRCC's Members' Event
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DTSTART;TZID=America/New_York:20171115T084500
DTEND;TZID=America/New_York:20171115T120000
DTSTAMP:20260509T084909
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UID:11161-1510735500-1510747200@marlboroughchamber.org
SUMMARY:Clark University:  Accounting Basics 101
DESCRIPTION:Accounting Basics 101\n— Do it yourself or hire an accounting expert? \nTime and location \nWednesday\, November 15\, 2017\n8:45 – 12 noon\nGrace Conference Room\, Higgins University Center \nWorkshop detail \nThe SBDC works with new businesses on a daily basis who need guidance in understanding their numbers whether it be for the purpose of applying for a loan\, or to manage their business effectively. \n\nDo you know what you need to track for your revenue and expenses?\nWhat method will you use? What system will you use?\nWhat’s the difference between cash and accrual basis?\nWhat’s the difference between operating expenses and cost of goods sold?\nWhat’s a Chart of Accounts?Payroll can be one of your largest expenses. Keeping this account accurate is essential.\nBeing able to know and understand what your businesses numbers are at any point in time is essential to running your business effectively. It’s the difference between proactively managing your business vs. reacting to emergencies and potentially running your business into the ground.\n\nIf you are just starting out or realize that you need help in understanding your financials\, please attend this workshop. If you plan on using Quickbooks\, you will need to understand the accounting basics that are discussed in this workshop. \nSpeaker \nJoshua LaPan — CPA\, Shepherd & Goldstein LLP\, Worcester and Boston\, MA \nSponsored by \nShepherd & Goldstein LLP\, Webster Five Cents Savings\, Digital Federal Credit Union and Middlesex Savings Bank \nREGISTER \nCredit card payment accepted with online registration\, or a check\, made payable to Clark University\, may be mailed to: \nClark University SBDC\n950 Main Street\nWorcester MA\n01610-1477 \nSpace is limited. Advanced registration required. Registration fees include materials and coffee/tea service. The Clark SBDC reserves the right to cancel or reschedule a workshop due to insufficient enrollment. Registration fees will be returned or credited towards future programs only if the Clark SBDC cancels or reschedules a seminar. Sorry\, no refunds will be given to individuals who register but are unable to attend. \nPlease contact the Clark University SBDC for more information at 508-793-7615 or via Email at sbdc@clarku.edu.
URL:https://marlboroughchamber.org/calandar/clark-university-accounting-basics-101/
LOCATION:Grace Conference Room\, Higgins University Center\, Clark University\, 950 Main Street\, Worcester\, MA\, United States
CATEGORIES:MRCC's Members' Event
GEO:42.2508613;-71.8232282
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DTSTART;TZID=America/New_York:20171101T084500
DTEND;TZID=America/New_York:20171101T120000
DTSTAMP:20260509T084909
CREATED:20170926T151907Z
LAST-MODIFIED:20170926T153211Z
UID:11158-1509525900-1509537600@marlboroughchamber.org
SUMMARY:Clark University: Human Resource Law and Employees 101
DESCRIPTION:Human Resource Law and Employees 101\n— Do it yourself or use a professional to keep up to date with complex human resource laws \nTime and location \nWednesday\, November 1\, 2017\n8:45 – 12 noon\nGrace Conference Room\, Higgins University Center \nWorkshop detail \nIf you have employees or hiring your first one\, what you should know about Massachusetts and federal laws regarding proper classification of workers? \nWhat is the difference between an independent contractor and what are the different tests used by the Commonwealth and federal agencies.\nWhat are the difference between an employee and an independent contractor and what are the different tests used by the Commonwealth and federal agencies.\nLearn how to properly classify workers as hourly or salaried to comply with the Fair Labor Standards Act and Massachusetts law.\nMany businesses misclassify workers which exposes them to possible fines\, penalties and litigation. \nHow do you learn about changes to employment law? \nLearn what information you need to provide and maintain. \nEven if you want to do it yourself\, please attend this seminar to stay informed. \nSpeakers \nShehzad Rajwani — Principal Attorney\, Harbor Law Group\, Northborough\, MA\nTim O’Brien — Resource Management\, Inc.\, Fitchburg\, MA \nSponsored by \nHarbor Law Group\, Resource Management\, Inc.\, Peoples United and Southbridge Savings Bank \nREGISTER \nCredit card payment accepted with online registration\, or a check\, made payable to Clark University\, may be mailed to: \nClark University SBDC\n950 Main Street\nWorcester MA\n01610-1477 \nSpace is limited. Advanced registration required. Registration fees include materials and coffee/tea service. The Clark SBDC reserves the right to cancel or reschedule a workshop due to insufficient enrollment. Registration fees will be returned or credited towards future programs only if the Clark SBDC cancels or reschedules a seminar. Sorry\, no refunds will be given to individuals who register but are unable to attend. \nPlease contact the Clark University SBDC for more information at 508-793-7615 or via Email at sbdc@clarku.edu.
URL:https://marlboroughchamber.org/calandar/clark-university-human-resource-law-employees-101/
LOCATION:Grace Conference Room\, Higgins University Center\, Clark University\, 950 Main Street\, Worcester\, MA\, United States
CATEGORIES:MRCC's Members' Event
GEO:42.2508613;-71.8232282
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DTSTART;TZID=America/New_York:20171018T084500
DTEND;TZID=America/New_York:20171018T120000
DTSTAMP:20260509T084909
CREATED:20170926T151226Z
LAST-MODIFIED:20170926T153107Z
UID:11156-1508316300-1508328000@marlboroughchamber.org
SUMMARY:Clark University: Business Structure and Insurance 101
DESCRIPTION:Business Structure and Insurance 101\n— Do it yourself or hire a lawyer and insurance professional \nTime and location \nWednesday\, October 18\, 2017\n8:45 – 12 noon\nGrace Conference Room\, Higgins University Center \nWorkshop detail \nWhat legal structure should I have? Should I be a sole proprietor\, LLC\, Subchapter S Corp\, or a C Corporation?\nWhat are the advantages and disadvantages including taxation?\nHow does your legal structure effect your insurance?\nLearn about the different types of insurance and what they protect. \n\nLiability Insurance\nWorker’s Compensation Insurance\nGeneral Business Insurance\nYou will learn how risk rating effects your insurance rates.\n\nBoth business structure and insurance help protect you. Learn how working with someone who understands your industry makes a big difference to your legal exposure and your bottom line. \nJeffrey Donaldson — Of Counsel\, Mirick O’Connell\, Worcester\, MA\nMary G. Duncan — CPA\, Tax Manager\, Shepherd & Goldstein\, Worcester\, MA\nClaire Cheevers — Employee Benefits Manager\, The Feingold Companies\, Worcester\, MA\nYvonne Baker — Commercial Acct. Mgr.\, The Feingold Companies\, Worcester\, MA \nSponsored by \nMirick O’Connell\, Shepherd & Goldstein\, The Feingold Companies & Fidelity Bank \nREGISTER \nCredit card payment accepted with online registration\, or a check\, made payable to Clark University\, may be mailed to: \nClark University SBDC\n950 Main Street\nWorcester MA\n01610-1477 \nSpace is limited. Advanced registration required. Registration fees include materials and coffee/tea service. The Clark SBDC reserves the right to cancel or reschedule a workshop due to insufficient enrollment. Registration fees will be returned or credited towards future programs only if the Clark SBDC cancels or reschedules a seminar. Sorry\, no refunds will be given to individuals who register but are unable to attend. \nPlease contact the Clark University SBDC for more information at 508-793-7615 or via Email at sbdc@clarku.edu.
URL:https://marlboroughchamber.org/calandar/clark-university-business-structure-insurance-101/
LOCATION:Grace Conference Room\, Higgins University Center\, Clark University\, 950 Main Street\, Worcester\, MA\, United States
CATEGORIES:MRCC's Members' Event
GEO:42.2508613;-71.8232282
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DTSTART;TZID=America/New_York:20171004T084500
DTEND;TZID=America/New_York:20171004T120000
DTSTAMP:20260509T084909
CREATED:20170926T150319Z
LAST-MODIFIED:20170926T153014Z
UID:11152-1507106700-1507118400@marlboroughchamber.org
SUMMARY:Clark University: Financing a For Profit Business 101
DESCRIPTION:Time and Location: \nWednesday\, October 4\, 2017\n8:45 – 12 noon\nGrace Conference Room\, Higgins University Center \nWorkshop Detail \nCan I start my business myself\, or do I need to hire professionals? What are my options? \nBootstrapping\nMicro Lending\nBank Loan requiring equity\nUsing my 401K\nUsing my home equity\nHard Lenders\nFamily Loan\nCrowd Funding\nInvestors\nWhat should I consider and how do I qualify?\nThis seminar will help you go over the pros and cons of each option and relate it to your personal situation and expected business model and plan. We have gathered a panel of experts to answer your questions. \nPanel \nMichael Semizoglou — SVP Commercial Lending\, Avidia Bank\, Westborough\, MA\nArthur Martin — Sr. Business Advisor and Technology Specialist\, SBDC\, Worcester\, MA\nSandie Cataldo — Economic Development Mgr.\, North Central Mass Development Corp.\, Fitchburg\, MA \nSponsored by \nAvidia Bank\, Commerce Bank & UniBank \nRegister \nCredit card payment accepted with online registration\, or a check\, made payable to Clark University\, may be mailed to: \nClark University SBDC\n950 Main Street\nWorcester MA\n01610-1477 \nSpace is limited. Advanced registration required. Registration fees include materials and coffee/tea service. The Clark SBDC reserves the right to cancel or reschedule a workshop due to insufficient enrollment. Registration fees will be returned or credited towards future programs only if the Clark SBDC cancels or reschedules a seminar. Sorry\, no refunds will be given to individuals who register but are unable to attend. \nPlease contact the Clark University SBDC for more information at 508-793-7615 or via Email at sbdc@clarku.edu.
URL:https://marlboroughchamber.org/calandar/clark-university-financing-profit-business-101/
LOCATION:Grace Conference Room\, Higgins University Center\, Clark University\, 950 Main Street\, Worcester\, MA\, United States
CATEGORIES:MRCC's Members' Event
GEO:42.2508613;-71.8232282
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170511T084500
DTEND;TZID=America/New_York:20170511T120000
DTSTAMP:20260509T084909
CREATED:20170224T025213Z
LAST-MODIFIED:20170224T025248Z
UID:9095-1494492300-1494504000@marlboroughchamber.org
SUMMARY:CONFUSED ABOUT SOCIAL MEDIA PLATFORMS?  Which Ones will Create Sales for Your Business?
DESCRIPTION:Thursday\, May 11\, 2017\n8:45 – 12 noon\nGrace Conference Room\, Higgins University Center\, Clark  University \nIt can be time consuming and confusing trying to figure out which platforms to use.  Find out how to make social media work for you by attracting more qualified customers.  By attending this seminar\, you will hear about some fresh ideas that turn into results. \nIf you are like most business owners\, you do not want to try and be everything to everyone.  You want targeted\, qualified prospects and traffic to your website.  You are looking to choose your social media activities wisely\, without getting consumed by all of the options.  You simply want to know WHAT WORKS BEST. \nDuring the seminar\, we will discuss; \n\nUncovering and connecting with your audience.\nPlanning your approach to optimize payback on your time.\nUnderstanding the various social media sites and selecting the best ones for you.\nCreating a presence and building your reputation.\nMonitoring success and adapting to change.\n\nKathryn is an award-winning author and speaker on sales and online marketing topics.  She has over 20 years experience in sales and marketing and was a top Wall Street sales executive responsible for over $100 million in sales per year.  She is the author of nine books\, including two best-sellers:  Solving the Social Media Puzzle and Return on Relationship. \nSpeaker: \nKathryn Rose – VP Business Development\, Elastic Grid\, USA\n \nSponsored by: Berkshire Bank\, Fidelity Bank\, Seder & Chandler\, LLP\, Webster Five \nCOST \n$30 for the first workshop\n$25 for each additional workshop or additional registrant (from same company) \nSpecial – $125 for all 5 seminars \nClick here for complete workshop schedule \nPAYMENT\nTo reserve your space\, please mail your check made out to Clark University to: \nClark University SBDC\n950 Main Street\,\nWorcester\, MA 01610-1477 \nBe sure to list attendees names and which seminars you are paying for. You can also REGISTER ONLINE but we cannot process credit cards – sorry. \nSpace is limited. Advanced registration required. Registration fees include materials and refreshments. The Clark SBDC reserves the right to cancel or reschedule a workshop due to insufficient enrollment. Registration fees will be returned or credited towards future programs only if the Clark SBDC cancels or reschedules a seminar. Sorry\, no refunds will be given to individuals who register but are unable to attend. \nPlease contact the Clark University SBDC for more information at 508-793-7615 or via Email at sbdc@clarku.edu
URL:https://marlboroughchamber.org/calandar/9095/
LOCATION:Grace Conference Room\, Higgins University Center\, Clark University\, 950 Main Street\, Worcester\, MA\, United States
CATEGORIES:MRCC's Members' Event
GEO:42.2508613;-71.8232282
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170420T084500
DTEND;TZID=America/New_York:20170420T120000
DTSTAMP:20260509T084909
CREATED:20170224T024806Z
LAST-MODIFIED:20170224T024946Z
UID:9093-1492677900-1492689600@marlboroughchamber.org
SUMMARY:THE POWER OF THE INBOX - Tips and Tricks for Successful Email Marketing
DESCRIPTION:Thursday\, April 20\, 2017\n8:45 – 12 noon\nGrace Conference Room\, Higgins University Center\, Clark University \nWhat is the first impression you give when they see you in their email inbox?  And when they see you there\, what do they do? \nThis powerful seminar takes you step-by-step through the keys to effective email marketing. \n\nWhat it really is (and is not).\nWhat it can do for your business.\nAnd the five easy steps you must take to harness the power of the inbox:\n\nGrow a healthy list.\nCreate great content.\nCustomize a beautiful\, mobiel-friendly template that matches your brand.\nHow to get your emails opened.\nTracking your results.\n\n\n\nFrom revealing why regular email does not work\, to insider tips and techniques like automated list building tools and the design elements that work (and those that do not!)\, this seminar will give you the keys to the most effective marketing you can do: email marketing. \nBryan Caplan helps businesses lock down their marketing.  CEO of BJC Branding and professional speaker\, Bryan travels the country\, presenting on a wide range of digital marketing topics.  Bryan is also one of the nation’s first Master Certified Local Experts with Constant Contact. \nSpeaker: \nBryan Caplan – CEO\, BJC Branding\, Sharon\, MA \nSponsored by:  Bay State Savings Bank\, Southbridge Savings Bank\, StowBrook Business Services\, LLC\, TD Bank \nCOST\n$30 for the first workshop\n$25 for each additional workshop or additional registrant (from same company) \nSpecial – $125 for all 5 seminars \nClick here for complete workshop schedule \nPAYMENT\nTo reserve your space\, please mail your check made out to Clark University to: \nClark University SBDC\n950 Main Street\,\nWorcester\, MA 01610-1477 \nBe sure to list attendees names and which seminars you are paying for. You can also REGISTER ONLINE but we cannot process credit cards – sorry. \nSpace is limited. Advanced registration required. Registration fees include materials and refreshments. The Clark SBDC reserves the right to cancel or reschedule a workshop due to insufficient enrollment. Registration fees will be returned or credited towards future programs only if the Clark SBDC cancels or reschedules a seminar. Sorry\, no refunds will be given to individuals who register but are unable to attend. \nPlease contact the Clark University SBDC for more information at 508-793-7615 or via Email at sbdc@clarku.edu
URL:https://marlboroughchamber.org/calandar/power-inbox-tips-tricks-successful-email-marketing-2/
LOCATION:Grace Conference Room\, Higgins University Center\, Clark University\, 950 Main Street\, Worcester\, MA\, United States
CATEGORIES:MRCC's Members' Event
GEO:42.2508613;-71.8232282
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170413T084500
DTEND;TZID=America/New_York:20170413T120000
DTSTAMP:20260509T084909
CREATED:20170224T024550Z
LAST-MODIFIED:20170224T024550Z
UID:9090-1492073100-1492084800@marlboroughchamber.org
SUMMARY:YOUR BRAND VS YOUR WEBSITE - How to Get the Most Impact
DESCRIPTION:Thursday\, April 13\, 2017\n8:45 – 12 noon\nGrace Conference Room\, Higgins University Center\, Clark University\nThe biggest mistake small businesses make is marketing without a brand.  Don’t waste your marketing money.  The most successful local businesses do not just have a business\, they have a brand.  When you know what you stand for (that is your brand)\, you will have a business you love and attract clients you want to work with. \nThis workshop will help you define your brand so you can: \n\nClearly communicate who you are\, what you do\, and know what sets you apart.\nKeep your brand consistent across all marketing mediums.\n\nWhat makes you different\, your brand\, will serve as the building block for your website.  Your website’s goal is to build awareness\, offer information\, and to compel a viewer to take action that results in sales. \nDuring the second part of the workshop\, you will learn; \n\nHow strategic design helps to produce more engagement.\nMethods to avoid clutter and information overload.\nHow your website can hold the reader’s attention to keep him/her clicking through your site.\nWays to engage your potential customer.\n\nWe will take a look at the overall best practices of website design and then dig into participants’ websites in a non-technical way\, focusing on ideas and suggestions for improving them.  Come prepared to learn and share. \nSpeakers: \nStephanie Audette-Connor – Owner\, Stephanie Audette Design\, LLC\, North Grafton\, MA\nMatt Ward – President\, inConcert Web Solutions Inc.\, Gardner\, MA \nSponsored by: Country Bank\, Middlesex Savings Bank\, The Feingold Companies\, UniBank \nCOST\n$30 for the first workshop\n$25 for each additional workshop or additional registrant (from same company) \nSpecial – $125 for all 5 seminars \nClick here for complete workshop schedule \nPAYMENT\nTo reserve your space\, please mail your check made out to Clark University to: \nClark University SBDC\n950 Main Street\,\nWorcester\, MA 01610-1477 \nBe sure to list attendees names and which seminars you are paying for. You can also REGISTER ONLINE but we cannot process credit cards – sorry. \nSpace is limited. Advanced registration required. Registration fees include materials and refreshments. The Clark SBDC reserves the right to cancel or reschedule a workshop due to insufficient enrollment. Registration fees will be returned or credited towards future programs only if the Clark SBDC cancels or reschedules a seminar. Sorry\, no refunds will be given to individuals who register but are unable to attend. \nPlease contact the Clark University SBDC for more information at 508-793-7615 or via Email at sbdc@clarku.edu
URL:https://marlboroughchamber.org/calandar/brand-vs-website-get-impact/
LOCATION:Grace Conference Room\, Higgins University Center\, Clark University\, 950 Main Street\, Worcester\, MA\, United States
CATEGORIES:MRCC's Members' Event
GEO:42.2508613;-71.8232282
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170323T084500
DTEND;TZID=America/New_York:20170323T120000
DTSTAMP:20260509T084909
CREATED:20170224T023925Z
LAST-MODIFIED:20170224T025012Z
UID:9086-1490258700-1490270400@marlboroughchamber.org
SUMMARY:MILLENNIALS - Do Generational Differences Impact Business?
DESCRIPTION:Thursday\, March 23\, 2017\n8:45 – 12 noon\nGrace Conference Room\, Higgins University Center\, Clark University \nUnderstanding generational differences will allow your business to be more effective.  The Millennial workforce presents businesses with multiple opportunities. \nMary M. Piecewicz\, MBA\, MSPC\, PMP from Clark University will present her research on the impact of Millennials in the workplace and how we can better communicate between generations. \nThis presentation will help you and your employees overcome generational differences through improved communication\, understanding and collaboration to achieve higher productivity and business success.  The balance of the seminar will be an interactive panel including: \nNassim Aoude – President and CEO of Alpinax\, LLC\, is a young\, successful business owner.\nDigital Federal Credit Union – is an employer of multiple generations\, and has put in place creative ways to keep employees productive and engaged.\nRyan Miller – represents the diversification of this generation as an employee as well as being an innovator\, business owner and former student athlete. \nDon’t miss this opportunity to gain insights and develop successful strategies for your business or your company! \nSponsored by: Mirick O’Connell\, Resource Management\, Inc. and Shepherd & Goldstein \nCOST\n$30 for the first workshop\n$25 for each additional workshop or additional registrant (from same company) \nSpecial – $125 for all 5 seminars \nClick here for complete workshop schedule \nPAYMENT\nTo reserve your space\, please mail your check made out to Clark University to: \nClark University SBDC\n950 Main Street\,\nWorcester\, MA 01610-1477 \nBe sure to list attendees names and which seminars you are paying for. You can also REGISTER ONLINE but we cannot process credit cards – sorry. \nSpace is limited. Advanced registration required. Registration fees include materials and refreshments. The Clark SBDC reserves the right to cancel or reschedule a workshop due to insufficient enrollment. Registration fees will be returned or credited towards future programs only if the Clark SBDC cancels or reschedules a seminar. Sorry\, no refunds will be given to individuals who register but are unable to attend. \nPlease contact the Clark University SBDC for more information at 508-793-7615 or via Email atsbdc@clarku.edu
URL:https://marlboroughchamber.org/calandar/millennials-generational-differences-impact-business/
LOCATION:Grace Conference Room\, Higgins University Center\, Clark University\, 950 Main Street\, Worcester\, MA\, United States
CATEGORIES:MRCC's Members' Event
GEO:42.2508613;-71.8232282
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170309T084500
DTEND;TZID=America/New_York:20170309T120000
DTSTAMP:20260509T084909
CREATED:20170224T022654Z
LAST-MODIFIED:20170224T024252Z
UID:9081-1489049100-1489060800@marlboroughchamber.org
SUMMARY:FROM GOOD IDEA TO MARKETABLE PRODUCT - 8 Steps to Successful Inventing
DESCRIPTION:Thursday\, March 9\, 2017\n8:45 – 12 noon\nGrace Conference Room\, Higgins University Center\, Clark University \nHow do you transform a creative concept into a real product? If you want to save time\, money\, and aggravation while giving your project its best chance for success\, make this workshop your first stop. \nWe will address a manageable process for getting your project onto a solid foundation while avoiding the traps and pitfalls that can doom a venture. \nTopics include:: \n\nSteps to complete before investing your money\nCommon sense approach in the development process\nAction plan in validating the merits and prospects of your concept\nRoad map in launching a new product\nWhen or should you trademark\, copy write or patent an invention\n\nThis workshop is for start-ups\, entrepreneurs\, creative individuals…anyone with a new concept regardless of prior experience or stage of product development. \nElizabeth Pierotti has been an inventor and strategic product developer for more than 30 years.  She has designed and developed innovaitons for both Fortune 500 companies and small business.  Mary Casey\, Esq.\, provides intellectual property services to clients around the country. \nSpeakers: \nElizabeth Pierotti – Owner\, Inventor & Educator\, The Inventing Life\, Greene\, RI\nMary Casey\, Esq. – Managing Attorney\, The Harbor Law Group\, Northborough\, MA\n\nSponsored by: Avidia Bank\, Commerce Bank & Trust\, People’s United Bank\, The Harbor Law Group \nCOST\n$30 for the first workshop\n$25 for each additional workshop or additional registrant (from same company) \nSpecial – $125 for all 5 seminars \nClick here for complete workshop schedule \nPAYMENT\nTo reserve your space\, please mail your check made out to Clark University to: \nClark University SBDC\n950 Main Street\,\nWorcester\, MA 01610-1477 \nBe sure to list attendees names and which seminars you are paying for. You can also REGISTER ONLINE but we cannot process credit cards – sorry. \nSpace is limited. Advanced registration required. Registration fees include materials and refreshments. The Clark SBDC reserves the right to cancel or reschedule a workshop due to insufficient enrollment. Registration fees will be returned or credited towards future programs only if the Clark SBDC cancels or reschedules a seminar. Sorry\, no refunds will be given to individuals who register but are unable to attend. \nPlease contact the Clark University SBDC for more information at 508-793-7615 or via Email at sbdc@clarku.edu
URL:https://marlboroughchamber.org/calandar/good-idea-marketable-product-8-steps-successful-inventing/
LOCATION:Grace Conference Room\, Higgins University Center\, Clark University\, 950 Main Street\, Worcester\, MA\, United States
CATEGORIES:MRCC's Members' Event
GEO:42.2508613;-71.8232282
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Grace Conference Room Higgins University Center Clark University 950 Main Street Worcester MA United States;X-APPLE-RADIUS=500;X-TITLE=950 Main Street:geo:-71.8232282,42.2508613
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20161201T084500
DTEND;TZID=America/New_York:20161201T120000
DTSTAMP:20260509T084909
CREATED:20161122T185212Z
LAST-MODIFIED:20161122T185524Z
UID:8221-1480581900-1480593600@marlboroughchamber.org
SUMMARY:Clark University Workshop: Employment Law
DESCRIPTION:Human resources law is complicated. Mistakes and miscommunication can lead to costly and distracting legal troubles. This session will keep you informed and empowered.\nA basic overview will be provided on a wide variety of the topics during the main portion of the presentation. At the end of the program time will be allocated so that business owners can ask more specific questions to the various speakers. Some of the topics that will be covered in this session include:\n• Exempt and nonexempt employees and overtime\n• Massachusetts new pay equity law\n• Independent contractor vs. employee Issues\n• Workers’ compensation\n• Non-payment of wages\n• Non-compete contracts\n• Severance agreements\n• Employee handbooks\nThe speakers for this session have many years of experience in these highly specialized areas. They have worked with large and small businesses. They will focus the comments on the key issues that small business owners must keep in mind to avoid having significant HR problems. So whether you are hiring\nyour first employee or already have many employees\, this will be a very informative session. \nSpeakers: \nPAM STEVENS\, Esq.\, Seder & Chandler\, LLP\, Worcester\, MA\nHOWARD STEMPLER\, Partner\, Seder & Chandler\, LLP\, Worcester\, MA\nKURT BINDER\, Partner\, Seder & Chandler\, LLP\, Worcester\, MA\nTIME: 8:45 a.m. – 12:00 noon\nPLACE: Clark University\, Grace Conference Room\,\nHiggins University Center \nFor reservations or information\, call (508) 793-7615 \nYou can pre-register at http://www.clarku.edu/offices/sbdc/schedule.cfm or online through the State MSBDC website: https://umass.co1.qualtrics.com/jfe/form/SV_1CgCY7jVGIjik1m ; OR directly by emailing to sbdc@clarku.edu .
URL:https://marlboroughchamber.org/calandar/clark-university-workshop-employment-law/
LOCATION:Grace Conference Room\, Higgins University Center\, Clark University\, 950 Main Street\, Worcester\, MA\, United States
CATEGORIES:MRCC's Members' Event
GEO:42.2508613;-71.8232282
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Grace Conference Room Higgins University Center Clark University 950 Main Street Worcester MA United States;X-APPLE-RADIUS=500;X-TITLE=950 Main Street:geo:-71.8232282,42.2508613
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20161006T084500
DTEND;TZID=America/New_York:20161006T120000
DTSTAMP:20260509T084909
CREATED:20160923T232951Z
LAST-MODIFIED:20160923T234333Z
UID:7310-1475743500-1475755200@marlboroughchamber.org
SUMMARY:SBDC at Clark University Fall 2016 Workshop #1
DESCRIPTION:Do I Purchase a Franchise\, Buy a Business\, or Start a Business From Scratch?\nYou’ve been thinking about starting your own business for some time. You want to take action\, but you’re not sure what direction you should take. In this seminar\, we will focus on the different ways to start a business.  First of all\, do you have what it takes to be a business owner versus an employee? We will start the seminar with self-analysis questionnaire that will guide you as you listen to our different panelists. \nEach panelist has a very different view point. How does it match with your personal makeup\, business idea (you may not have this defined)\, and your resources? How will it affect your life? \nBe prepared to ask questions that will help you make this very important decision. \nSome of the different aspects in your decision will concern: \n\nControl and decision making of the business\nLending options\nFinancial and operating systems\nCash flow\nCustomer base\nMarketing\nSupport and training\n\nSpeakers: \nLarry Lafranchi – Marketing Associate\, FranNet\, Beverly\, MA\nChristopher George – President & CEO\, George & Company\, Worcester\, MA\nTodd Snopkowski – Owner of multiple businesses\, including Snapchef\, Inc. \nRegistration Information\nPlease contact the Clark University SBDC for more information at 508-793-7615 or via email at sbdc@clarku.edu
URL:https://marlboroughchamber.org/calandar/clarksbdc10-6-16/
LOCATION:Grace Conference Room\, Higgins University Center\, Clark University\, 950 Main Street\, Worcester\, MA\, United States
CATEGORIES:MRCC's Members' Event
GEO:42.2508613;-71.8232282
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Grace Conference Room Higgins University Center Clark University 950 Main Street Worcester MA United States;X-APPLE-RADIUS=500;X-TITLE=950 Main Street:geo:-71.8232282,42.2508613
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20160512T084500
DTEND;TZID=America/New_York:20160512T120000
DTSTAMP:20260509T084909
CREATED:20160216T171238Z
LAST-MODIFIED:20160216T171258Z
UID:5305-1463042700-1463054400@marlboroughchamber.org
SUMMARY:The Importance of Print Marketing (How it Fits into Your marketing Strategy)
DESCRIPTION:All programs are held in the Grace Conference Room\, Higgins University Center\, Clark University\, 950 Main Street\, Worcester. Cost is $39 for each workshop. \nFor more detailed descriptions of each workshop you can visit SBDC’s website at http://www.clarku.edu/offices/sbdc/schedule.cfm. You can pre-register at this website or online through the State MSBDC website: http://www.msbdc.org/training/; OR directly by emailing to sbdc@clarku.edu. \nSeating is limited\, so please register quickly by filling out the Registration Form in the attached brochure and mailing it\, with your check made out to Clark University\, to: Clark University/SBDC\, attention Penny Tiernan\, 950 Main Street\, Worcester\, MA 01610-1477 to guarantee a seat. Registering in advance helps with the planning of food & seating. Registration is on a first come first serve basis. Sorry\, SBDC does not accept credit cards. \nCOST\n$39 for the first seminar\, $30 for each additional seminar or for each additional registrant (from same company)\, Special – $150 for all 5 seminars \nPlease feel free to contact SBDC anytime at 508-793-7615 should you need additional information.
URL:https://marlboroughchamber.org/calandar/the-importance-of-print-marketing-how-it-fits-into-your-marketing-strategy/
LOCATION:Grace Conference Room\, Higgins University Center\, Clark University\, 950 Main Street\, Worcester\, MA\, United States
CATEGORIES:MRCC's Members' Event
GEO:42.2508613;-71.8232282
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Grace Conference Room Higgins University Center Clark University 950 Main Street Worcester MA United States;X-APPLE-RADIUS=500;X-TITLE=950 Main Street:geo:-71.8232282,42.2508613
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20160505T084500
DTEND;TZID=America/New_York:20160505T120000
DTSTAMP:20260509T084909
CREATED:20160216T171104Z
LAST-MODIFIED:20160216T171104Z
UID:5302-1462437900-1462449600@marlboroughchamber.org
SUMMARY:The Power of the Inbox (Tips & Tricks for Successful Email Marketing)
DESCRIPTION:All programs are held in the Grace Conference Room\, Higgins University Center\, Clark University\, 950 Main Street\, Worcester. Cost is $39 for each workshop. \nFor more detailed descriptions of each workshop you can visit SBDC’s website at http://www.clarku.edu/offices/sbdc/schedule.cfm. You can pre-register at this website or online through the State MSBDC website: http://www.msbdc.org/training/; OR directly by emailing to sbdc@clarku.edu. \nSeating is limited\, so please register quickly by filling out the Registration Form in the attached brochure and mailing it\, with your check made out to Clark University\, to: Clark University/SBDC\, attention Penny Tiernan\, 950 Main Street\, Worcester\, MA 01610-1477 to guarantee a seat. Registering in advance helps with the planning of food & seating. Registration is on a first come first serve basis. Sorry\, SBDC does not accept credit cards. \nCOST\n$39 for the first seminar\, $30 for each additional seminar or for each additional registrant (from same company)\, Special – $150 for all 5 seminars \nPlease feel free to contact SBDC anytime at 508-793-7615 should you need additional information.
URL:https://marlboroughchamber.org/calandar/power-inbox-tips-tricks-successful-email-marketing/
LOCATION:Grace Conference Room\, Higgins University Center\, Clark University\, 950 Main Street\, Worcester\, MA\, United States
CATEGORIES:MRCC's Members' Event
GEO:42.2508613;-71.8232282
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Grace Conference Room Higgins University Center Clark University 950 Main Street Worcester MA United States;X-APPLE-RADIUS=500;X-TITLE=950 Main Street:geo:-71.8232282,42.2508613
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20160421T084500
DTEND;TZID=America/New_York:20160421T120000
DTSTAMP:20260509T084909
CREATED:20160216T170950Z
LAST-MODIFIED:20160216T170950Z
UID:5301-1461228300-1461240000@marlboroughchamber.org
SUMMARY:Solving the Social Media Puzzle
DESCRIPTION:All programs are held in the Grace Conference Room\, Higgins University Center\, Clark University\, 950 Main Street\, Worcester. Cost is $39 for each workshop. \nFor more detailed descriptions of each workshop you can visit SBDC’s website at http://www.clarku.edu/offices/sbdc/schedule.cfm. You can pre-register at this website or online through the State MSBDC website: http://www.msbdc.org/training/; OR directly by emailing to sbdc@clarku.edu. \nSeating is limited\, so please register quickly by filling out the Registration Form in the attached brochure and mailing it\, with your check made out to Clark University\, to: Clark University/SBDC\, attention Penny Tiernan\, 950 Main Street\, Worcester\, MA 01610-1477 to guarantee a seat. Registering in advance helps with the planning of food & seating. Registration is on a first come first serve basis. Sorry\, SBDC does not accept credit cards. \nCOST\n$39 for the first seminar\, $30 for each additional seminar or for each additional registrant (from same company)\, Special – $150 for all 5 seminars \nPlease feel free to contact SBDC anytime at 508-793-7615 should you need additional information.
URL:https://marlboroughchamber.org/calandar/solving-social-media-puzzle/
LOCATION:Grace Conference Room\, Higgins University Center\, Clark University\, 950 Main Street\, Worcester\, MA\, United States
CATEGORIES:MRCC's Members' Event
GEO:42.2508613;-71.8232282
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Grace Conference Room Higgins University Center Clark University 950 Main Street Worcester MA United States;X-APPLE-RADIUS=500;X-TITLE=950 Main Street:geo:-71.8232282,42.2508613
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20160331T084500
DTEND;TZID=America/New_York:20160331T120000
DTSTAMP:20260509T084909
CREATED:20160216T170832Z
LAST-MODIFIED:20160216T170832Z
UID:5299-1459413900-1459425600@marlboroughchamber.org
SUMMARY:Your Brand Versus Your Website (How to Get the Most Impact)
DESCRIPTION:All programs are held in the Grace Conference Room\, Higgins University Center\, Clark University\, 950 Main Street\, Worcester. Cost is $39 for each workshop. \nFor more detailed descriptions of each workshop you can visit SBDC’s website at http://www.clarku.edu/offices/sbdc/schedule.cfm. You can pre-register at this website or online through the State MSBDC website: http://www.msbdc.org/training/; OR directly by emailing to sbdc@clarku.edu. \nSeating is limited\, so please register quickly by filling out the Registration Form in the attached brochure and mailing it\, with your check made out to Clark University\, to: Clark University/SBDC\, attention Penny Tiernan\, 950 Main Street\, Worcester\, MA 01610-1477 to guarantee a seat. Registering in advance helps with the planning of food & seating. Registration is on a first come first serve basis. Sorry\, SBDC does not accept credit cards. \nCOST\n$39 for the first seminar\, $30 for each additional seminar or for each additional registrant (from same company)\, Special – $150 for all 5 seminars \nPlease feel free to contact SBDC anytime at 508-793-7615 should you need additional information.
URL:https://marlboroughchamber.org/calandar/your-brand-versus-your-website-how-to-get-the-most-impact/
LOCATION:Grace Conference Room\, Higgins University Center\, Clark University\, 950 Main Street\, Worcester\, MA\, United States
CATEGORIES:MRCC's Members' Event
GEO:42.2508613;-71.8232282
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Grace Conference Room Higgins University Center Clark University 950 Main Street Worcester MA United States;X-APPLE-RADIUS=500;X-TITLE=950 Main Street:geo:-71.8232282,42.2508613
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20160310T084500
DTEND;TZID=America/New_York:20160310T120000
DTSTAMP:20260509T084909
CREATED:20160216T170702Z
LAST-MODIFIED:20160216T170702Z
UID:5298-1457599500-1457611200@marlboroughchamber.org
SUMMARY:Great Marketing Research (The Foundation to Your Success)
DESCRIPTION:All programs are held in the Grace Conference Room\, Higgins University Center\, Clark University\, 950 Main Street\, Worcester. Cost is $39 for each workshop. \nFor more detailed descriptions of each workshop you can visit SBDC’s website at http://www.clarku.edu/offices/sbdc/schedule.cfm. You can pre-register at this website or online through the State MSBDC website: http://www.msbdc.org/training/; OR directly by emailing to sbdc@clarku.edu. \nSeating is limited\, so please register quickly by filling out the Registration Form in the attached brochure and mailing it\, with your check made out to Clark University\, to: Clark University/SBDC\, attention Penny Tiernan\, 950 Main Street\, Worcester\, MA 01610-1477 to guarantee a seat. Registering in advance helps with the planning of food & seating. Registration is on a first come first serve basis. Sorry\, SBDC does not accept credit cards. \nCOST\n$39 for the first seminar\, $30 for each additional seminar or for each additional registrant (from same company)\, Special – $150 for all 5 seminars \n\nPlease feel free to contact SBDC anytime at 508-793-7615 should you need additional information.
URL:https://marlboroughchamber.org/calandar/5298/
LOCATION:Grace Conference Room\, Higgins University Center\, Clark University\, 950 Main Street\, Worcester\, MA\, United States
CATEGORIES:MRCC's Members' Event
GEO:42.2508613;-71.8232282
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Grace Conference Room Higgins University Center Clark University 950 Main Street Worcester MA United States;X-APPLE-RADIUS=500;X-TITLE=950 Main Street:geo:-71.8232282,42.2508613
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20151203T084500
DTEND;TZID=America/New_York:20151203T120000
DTSTAMP:20260509T084909
CREATED:20151009T132558Z
LAST-MODIFIED:20151009T132844Z
UID:2983-1449132300-1449144000@marlboroughchamber.org
SUMMARY:Human Resources (What You Don't Know Can Hurt You)
DESCRIPTION:Human resources law is complicated. Are you an expert in the changes to sick time pay and the Affordable Care Act? Mistakes and miscommunication can lead to legal troubles and will deflate your business. This session will keep you informed and empowered. \nA basic overview will be provided on a wide variety of topics during the main portion of the presentation. At the end of the program time will be allocated so that business owners can ask more specific questions to the various speakers. \nSome of the topics that will be covered in this session include: \n• Hourly & Minimum Wage Issues as well as Overtime\n• Independent Contractor vs. Employee Issues\n• Hiring/Termination proceedures\n• Sick Time Regulation\n• A Brief Overview of the Affordable Care Act\n• Workers’ Compensation\n• Non Payment of Wages\n• Non Compete Contracts\n• Severance Agreements \nThe speakers for this session have many years of experience in these highly specialized areas. They have worked with larger corporations\, but also many small businesses. They will focus their comments on what are the key issues that small business owners must keep in mind to avoid having significant HR problems. So\, whether you are hiring your first employee or already have many employees\, this will be a very informative session. \nSpeakers: \nCheryl Miles & Rocco Mammone\, Resource Management\, Inc. (RMI)\, Fitchburg\, MA\nKurt Binder\, ESQ.\, Partner & Howard Stempler\, ESQ.\, Partner\, Seder & Chandler LLP\, Worcester\, MA \nSponsored by: \nRMI (Resource Management\, Inc.)\, Seder & Chandler LLP\, United Bank & Webster Five Cents Savings Bank \nRegister Here
URL:https://marlboroughchamber.org/calandar/human-resources-what-you-dont-know-can-hurt-you/
LOCATION:Grace Conference Room\, Higgins University Center\, Clark University\, 950 Main Street\, Worcester\, MA\, United States
CATEGORIES:MRCC's Members' Event
GEO:42.2508613;-71.8232282
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Grace Conference Room Higgins University Center Clark University 950 Main Street Worcester MA United States;X-APPLE-RADIUS=500;X-TITLE=950 Main Street:geo:-71.8232282,42.2508613
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20151119T084500
DTEND;TZID=America/New_York:20151119T120000
DTSTAMP:20260509T084909
CREATED:20151009T132450Z
LAST-MODIFIED:20151009T132804Z
UID:2982-1447922700-1447934400@marlboroughchamber.org
SUMMARY:Legal Issues For Small Businesses
DESCRIPTION:There is nothing that can deflate the chances for a successful venture or season\, than getting into legal trouble. Just ask Tom Brady… \nThere are a variety of important legal issues that small business owners must be aware of. Starting with the formation of the business and determining what type of legal entity is the best one i.e. sole proprietor\, sub S or C corporation\, or an LLC. The business owner then has to consider signing leases\, hiring employees\, signing contracts\, to trademarks and protecting personal assets. The area of intellectual property is another specialty area. The choices and technical issues for a new business owner can be overwhelming. This session will provide an overview of many of the most important issues that business owners have to face. \nTopics that will be covered include the following: \n• Choice of Entity\n• Contracts\n• Employment Issues\n• Intellectual Property\n• Real Estate \nThese topics and many others will be covered in the presentation. The attorneys from the law firm of Mirick O’Connell have many years of experience working with small businesses and have specific specialties in the various topics that will be discussed. \nTime will be provided to ask general questions in the larger group setting. In the last portion of the program each specialist will take more specific questions in a small group setting. \nSpeakers: \nJeffrey Donaldson\, ESQ.\, Of Counsel; Todd Helwig\, ESQ.\, Partner; Jonathan Sigel\, ESQ.\, Partner\, Jeffrey Swaim\, ESQ.\, Partner\nAttorneys from Mirick O’Connell\, Worcester\, MA \n$39 for the first seminar\n$30 for each additional seminar or registrant (from same company)\nSpecial – $150 for all 5 seminars \nSponsored by: \nDigital Federal Credit Union (DCU)\, Mirick O’Connell\, People’s United Bank & TD Bank \nRegister Here
URL:https://marlboroughchamber.org/calandar/legal-issues-for-small-businesses/
LOCATION:Grace Conference Room\, Higgins University Center\, Clark University\, 950 Main Street\, Worcester\, MA\, United States
CATEGORIES:MRCC's Members' Event
GEO:42.2508613;-71.8232282
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Grace Conference Room Higgins University Center Clark University 950 Main Street Worcester MA United States;X-APPLE-RADIUS=500;X-TITLE=950 Main Street:geo:-71.8232282,42.2508613
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20151105T084500
DTEND;TZID=America/New_York:20151105T120000
DTSTAMP:20260509T084909
CREATED:20151009T132029Z
LAST-MODIFIED:20151009T132929Z
UID:2980-1446713100-1446724800@marlboroughchamber.org
SUMMARY:Your First Business Plan
DESCRIPTION:This next program covers a topic that is critically important with the start-up process of a small business and can also be beneficial to existing businesses that may be ready to expand. Business owners do not want to start with overly optimistic or inflated goals and expectations. A well written Business Plan can help to make the projections much more realistic. After you have proven the feasibility of your concept\, limited your risk\, analyzed your financials\, and developed a marketing plan; how do you package all of this information together so you can really get your business started? \nOur team of expert advisors enjoy working with people who are ready to get their businesses started. Developing a winning business plan can be invaluable as a management planning tool and/or as a loan proposal. The Business Plan becomes the blueprint that an entrepreneur can follow to avoid the pitfalls that await every small business owner. This program is designed to guide the participants on a step by step journey to develop a thorough and comprehensive Business Plan. \nTopics that will be included are: \n• What a banker looks for in a Business Plan\n• Defining the business\n• Describing the target markets\n• The marketing/advertising program\n• Projected balance sheets\n• Projected income statements\n• Projected cash flow projections \nThe business advisors for this presentation each have many years of experience in advising small business owners. Ample time will be provided for questions from the audience. \nSpeakers: \nGeorge Isaac\, CPA\, Owner\, George J. Isaac\, CPA\, Worcester\, MA\nPaul Raffa\, Vice President\, Government Guaranteed Lending\, Yadkin Bank\, Auburn\, MA\nMichael Holbrook\, Consultant\, Small Business Development Center @ Clark University\, Worcester\, MA \n$39 for the first seminar\n$30 for each additional seminar or registrant (from same company)\nSpecial – $150 for all 5 seminars \nSponsored by: \nBank of America\, Commerce Bank\, Middlesex Savings Bank & Yadkin Bank \nRegister Here
URL:https://marlboroughchamber.org/calandar/your-first-business-plan/
LOCATION:Grace Conference Room\, Higgins University Center\, Clark University\, 950 Main Street\, Worcester\, MA\, United States
CATEGORIES:MRCC's Members' Event
GEO:42.2508613;-71.8232282
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Grace Conference Room Higgins University Center Clark University 950 Main Street Worcester MA United States;X-APPLE-RADIUS=500;X-TITLE=950 Main Street:geo:-71.8232282,42.2508613
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20151029T084500
DTEND;TZID=America/New_York:20151029T120000
DTSTAMP:20260509T084909
CREATED:20151009T131900Z
LAST-MODIFIED:20151009T133057Z
UID:2979-1446108300-1446120000@marlboroughchamber.org
SUMMARY:Take the "Fright" out of Marketing
DESCRIPTION:Marketing can be a huge haunting challenge with lots of scary obstacles and decisions to make; sometimes with frighteningly little return on your efforts. \nDemystify the ghostly and confusing path to a solid marketing foundation and learn the basic steps and concepts to be competitive. This session will help you build the marketing foundation for your business that incorporates today’s important innovations and methods. Quite simply\, a solid marketing strategy mixed with some good old fashioned know-how creates the environment for a powerful sales opportunity to reach potential clients. Without that your product or service may never be noticed…and potential sales could be lost to the competition. \nSo\, take the “Fright’ out of marketing and discover how to market your business in a bewitchingly traditional\, yet savvy way during this informative\, interactive workshop. You will feel empowered with the basics and all your fears will disappear like magic. \nSome of the key steps presented to design your own marketing plan will include: \n• Defining core goals\n• Identifying primary target markets\n• Establishing the key message\n• Creating the brand for your company\n• Developing vital strategies and tactics\n• Designing all the marketing tools\n• Determining how to use these techniques to gain awareness \nThe speaker for this program\, Fern Nissim\, CMD (Certified by the International Assoc. of Shopping Centers) brings her 20+ years of experience in the strategic marketing field. She is a well known speaker on a variety of marketing topics. \nSpeaker: \nFern Nissim\, President & Founder\, Round Pond Group\, LLC\, Shrewsbury\, MA \n$39 for the first seminar\n$30 for each additional seminar or registrant (from same company)\nSpecial – $150 for all 5 seminars \nSponsored by: \nBayState Savings Bank\, Fidelity Bank\, Southbridge Savings Bank & UniBank \nRegister Here
URL:https://marlboroughchamber.org/calandar/take-the-fright-out-of-marketing/
LOCATION:Grace Conference Room\, Higgins University Center\, Clark University\, 950 Main Street\, Worcester\, MA\, United States
CATEGORIES:MRCC's Members' Event
GEO:42.2508613;-71.8232282
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Grace Conference Room Higgins University Center Clark University 950 Main Street Worcester MA United States;X-APPLE-RADIUS=500;X-TITLE=950 Main Street:geo:-71.8232282,42.2508613
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20151001T084500
DTEND;TZID=America/New_York:20151001T120000
DTSTAMP:20260509T084909
CREATED:20151009T131513Z
LAST-MODIFIED:20151009T133022Z
UID:2977-1443689100-1443700800@marlboroughchamber.org
SUMMARY:Starting A Business (Build Your Management Team)
DESCRIPTION:Starting a business is somewhat complicated and involves elements of risk and uncertainty. To increase the odds of being successful\, the small business owner needs access to the best information and advice that is available. \nTo help guide you through your decision process\, we have assembled a group of expert business professionals that will provide you with helpful tips to start a new business. \nEven when you are starting a small business you need to develop your “Outside Management Team”. The services of an attorney\, an accountant\, an insurance specialist and a banker are essential. Each of these people can supplement the knowledge of a small businessperson. Our speakers will be able to provide the audience with key insights and tips on what it takes to run a small business. \nTopics that will be included in this session are: \n• Start-up issues\n• Pitfalls\n• Legal considerations\n• Accounting tips\n• Financing\n• Insurance \nIf you are thinking about starting a business\, or have recently started one\, this is the session that you should attend. You will have the opportunity to ask these experts questions about your proposed business venture. \nSpeakers: \nJoshua LaPan\, CPA\, Partner\, Shepherd & Goldstein\, Worcester\, MA\nMary Casey\, ESQ.\, Managing Attorney\, The Harbor Law Group\, Northborough\, MA\nClaire Cheevers\, Employee Benefits Manager & Yvonne Baker\, Commercial Account Manager\, The Feingold Companies\, Worcester\, MA\nKarla Christiansen\, Vice President – Relationship Manager\, Berkshire Bank\, Westborough\, MA \nSponsored by: \nThe Feingold Companies\, The Harbor Lew Group and Shepherd & Goldstein \n$39 for the first seminar\n$30 for each additional seminar or registrant (from same company) \nSpecial – $150 for all 5 seminars \nRegister Here
URL:https://marlboroughchamber.org/calandar/starting-a-business-build-your-management-team/
LOCATION:Grace Conference Room\, Higgins University Center\, Clark University\, 950 Main Street\, Worcester\, MA\, United States
CATEGORIES:MRCC's Members' Event
GEO:42.2508613;-71.8232282
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