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DTSTART;TZID=America/New_York:20151029T084500
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DTSTAMP:20260509T134954
CREATED:20151009T131900Z
LAST-MODIFIED:20151009T133057Z
UID:2979-1446108300-1446120000@marlboroughchamber.org
SUMMARY:Take the "Fright" out of Marketing
DESCRIPTION:Marketing can be a huge haunting challenge with lots of scary obstacles and decisions to make; sometimes with frighteningly little return on your efforts. \nDemystify the ghostly and confusing path to a solid marketing foundation and learn the basic steps and concepts to be competitive. This session will help you build the marketing foundation for your business that incorporates today’s important innovations and methods. Quite simply\, a solid marketing strategy mixed with some good old fashioned know-how creates the environment for a powerful sales opportunity to reach potential clients. Without that your product or service may never be noticed…and potential sales could be lost to the competition. \nSo\, take the “Fright’ out of marketing and discover how to market your business in a bewitchingly traditional\, yet savvy way during this informative\, interactive workshop. You will feel empowered with the basics and all your fears will disappear like magic. \nSome of the key steps presented to design your own marketing plan will include: \n• Defining core goals\n• Identifying primary target markets\n• Establishing the key message\n• Creating the brand for your company\n• Developing vital strategies and tactics\n• Designing all the marketing tools\n• Determining how to use these techniques to gain awareness \nThe speaker for this program\, Fern Nissim\, CMD (Certified by the International Assoc. of Shopping Centers) brings her 20+ years of experience in the strategic marketing field. She is a well known speaker on a variety of marketing topics. \nSpeaker: \nFern Nissim\, President & Founder\, Round Pond Group\, LLC\, Shrewsbury\, MA \n$39 for the first seminar\n$30 for each additional seminar or registrant (from same company)\nSpecial – $150 for all 5 seminars \nSponsored by: \nBayState Savings Bank\, Fidelity Bank\, Southbridge Savings Bank & UniBank \nRegister Here
URL:https://marlboroughchamber.org/calandar/take-the-fright-out-of-marketing/
LOCATION:Grace Conference Room\, Higgins University Center\, Clark University\, 950 Main Street\, Worcester\, MA\, United States
CATEGORIES:MRCC's Members' Event
GEO:42.2508613;-71.8232282
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LAST-MODIFIED:20151009T133022Z
UID:2977-1443689100-1443700800@marlboroughchamber.org
SUMMARY:Starting A Business (Build Your Management Team)
DESCRIPTION:Starting a business is somewhat complicated and involves elements of risk and uncertainty. To increase the odds of being successful\, the small business owner needs access to the best information and advice that is available. \nTo help guide you through your decision process\, we have assembled a group of expert business professionals that will provide you with helpful tips to start a new business. \nEven when you are starting a small business you need to develop your “Outside Management Team”. The services of an attorney\, an accountant\, an insurance specialist and a banker are essential. Each of these people can supplement the knowledge of a small businessperson. Our speakers will be able to provide the audience with key insights and tips on what it takes to run a small business. \nTopics that will be included in this session are: \n• Start-up issues\n• Pitfalls\n• Legal considerations\n• Accounting tips\n• Financing\n• Insurance \nIf you are thinking about starting a business\, or have recently started one\, this is the session that you should attend. You will have the opportunity to ask these experts questions about your proposed business venture. \nSpeakers: \nJoshua LaPan\, CPA\, Partner\, Shepherd & Goldstein\, Worcester\, MA\nMary Casey\, ESQ.\, Managing Attorney\, The Harbor Law Group\, Northborough\, MA\nClaire Cheevers\, Employee Benefits Manager & Yvonne Baker\, Commercial Account Manager\, The Feingold Companies\, Worcester\, MA\nKarla Christiansen\, Vice President – Relationship Manager\, Berkshire Bank\, Westborough\, MA \nSponsored by: \nThe Feingold Companies\, The Harbor Lew Group and Shepherd & Goldstein \n$39 for the first seminar\n$30 for each additional seminar or registrant (from same company) \nSpecial – $150 for all 5 seminars \nRegister Here
URL:https://marlboroughchamber.org/calandar/starting-a-business-build-your-management-team/
LOCATION:Grace Conference Room\, Higgins University Center\, Clark University\, 950 Main Street\, Worcester\, MA\, United States
CATEGORIES:MRCC's Members' Event
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