YOUR BRAND VS YOUR WEBSITE – How to Get the Most Impact

Thursday, April 13, 2017
8:45 – 12 noon
Grace Conference Room, Higgins University Center, Clark University

The biggest mistake small businesses make is marketing without a brand.  Don’t waste your marketing money.  The most successful local businesses do not just have a business, they have a brand.  When you know what you stand for (that is your brand), you will have a business you love and attract clients you want to work with.

This workshop will help you define your brand so you can:

• Clearly communicate who you are, what you do, and know what sets you apart.
• Keep your brand consistent across all marketing mediums.

What makes you different, your brand, will serve as the building block for your website.  Your website’s goal is to build awareness, offer information, and to compel a viewer to take action that results in sales.

During the second part of the workshop, you will learn;

• How strategic design helps to produce more engagement.
• Methods to avoid clutter and information overload.
• How your website can hold the reader’s attention to keep him/her clicking through your site.
• Ways to engage your potential customer.

We will take a look at the overall best practices of website design and then dig into participants’ websites in a non-technical way, focusing on ideas and suggestions for improving them.  Come prepared to learn and share.

Speakers:

Stephanie Audette-Connor – Owner, Stephanie Audette Design, LLC, North Grafton, MA
Matt Ward – President, inConcert Web Solutions Inc., Gardner, MA

Sponsored by: Country Bank, Middlesex Savings Bank, The Feingold Companies, UniBank

COST

$30 for the first workshop
$25 for each additional workshop or additional registrant (from same company)

Special – $125 for all 5 seminars

Click here for complete workshop schedule

PAYMENT

To reserve your space, please mail your check made out to Clark University to:

Clark University SBDC
950 Main Street,
Worcester, MA 01610-1477

Be sure to list attendees names and which seminars you are paying for. You can also REGISTER ONLINE but we cannot process credit cards – sorry.

Space is limited. Advanced registration required. Registration fees include materials and refreshments. The Clark SBDC reserves the right to cancel or reschedule a workshop due to insufficient enrollment. Registration fees will be returned or credited towards future programs only if the Clark SBDC cancels or reschedules a seminar. Sorry, no refunds will be given to individuals who register but are unable to attend.

Please contact the Clark University SBDC for more information at 508-793-7615 or via Email at sbdc@clarku.edu