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THE POWER OF THE INBOX – Tips and Tricks for Successful Email Marketing

April 20, 2017 @ 8:45 am - 12:00 pm

Thursday, April 20, 2017
8:45 – 12 noon
Grace Conference Room, Higgins University Center, Clark University

What is the first impression you give when they see you in their email inbox?  And when they see you there, what do they do?

This powerful seminar takes you step-by-step through the keys to effective email marketing.

  • What it really is (and is not).
  • What it can do for your business.
  • And the five easy steps you must take to harness the power of the inbox:
    • Grow a healthy list.
    • Create great content.
    • Customize a beautiful, mobiel-friendly template that matches your brand.
    • How to get your emails opened.
    • Tracking your results.

From revealing why regular email does not work, to insider tips and techniques like automated list building tools and the design elements that work (and those that do not!), this seminar will give you the keys to the most effective marketing you can do: email marketing.

Bryan Caplan helps businesses lock down their marketing.  CEO of BJC Branding and professional speaker, Bryan travels the country, presenting on a wide range of digital marketing topics.  Bryan is also one of the nation’s first Master Certified Local Experts with Constant Contact.

Speaker:

Bryan Caplan – CEO, BJC Branding, Sharon, MA

Sponsored by:  Bay State Savings Bank, Southbridge Savings Bank, StowBrook Business Services, LLC, TD Bank

COST

$30 for the first workshop
$25 for each additional workshop or additional registrant (from same company)

Special – $125 for all 5 seminars

Click here for complete workshop schedule

PAYMENT

To reserve your space, please mail your check made out to Clark University to:

Clark University SBDC
950 Main Street,
Worcester, MA 01610-1477

Be sure to list attendees names and which seminars you are paying for. You can also REGISTER ONLINE but we cannot process credit cards – sorry.

Space is limited. Advanced registration required. Registration fees include materials and refreshments. The Clark SBDC reserves the right to cancel or reschedule a workshop due to insufficient enrollment. Registration fees will be returned or credited towards future programs only if the Clark SBDC cancels or reschedules a seminar. Sorry, no refunds will be given to individuals who register but are unable to attend.

Please contact the Clark University SBDC for more information at 508-793-7615 or via Email at sbdc@clarku.edu

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