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Clark University: How to Define Your Business Through Marketing Research 101

November 29, 2017 @ 8:45 am - 12:00 pm
$25.00

How to Define Your Business Through Marketing Research 101
— Do it yourself or hire a professional

Time and location

Wednesday, November 29, 2017
8:45 – 12 noon
Grace Conference Room, Higgins University Center

Workshop detail

This will be a hands on seminar that will help you define your business utilizing marketing research.
In order to market your company, you will need the following:

  • Product/Service — what is it and what problem does it solve? What are the consumer wants and needs?
  • Price — how do you price your product/service? How do you compare to the competition?
  • Place (Channel) — how do you get it to the consumer? Online, store front or a combination? Is it convenient?
  • Promotion — who is my audience? Do I have more than one target market?
  • People — who and what influences the buying decision.

    Without conducting research, you will not be able to determine your identity in the market or be able to reach the consumers who will purchase your product or service.

This will be an interactive workshop where you will be grouped with similar industries. You will also be given worksheets that will help structure your research so that you can make informed business decisions.

Please join us for this workshop. By defining your 5 P’s, you will be able to make decisions about your marketing and social media strategies.

Speaker

Cheryl Miller — Sr. Business Advisor and Training Director, SBDC, Worcester, MA

Sponsored by

BayState Savings Bank, Berkshire Bank, Country Bank and TD Bank

REGISTER

Credit card payment accepted with online registration, or a check, made payable to Clark University, may be mailed to:

Clark University SBDC
950 Main Street
Worcester MA
01610-1477

Space is limited. Advanced registration required. Registration fees include materials and coffee/tea service. The Clark SBDC reserves the right to cancel or reschedule a workshop due to insufficient enrollment. Registration fees will be returned or credited towards future programs only if the Clark SBDC cancels or reschedules a seminar. Sorry, no refunds will be given to individuals who register but are unable to attend.

Please contact the Clark University SBDC for more information at 508-793-7615 or via Email at sbdc@clarku.edu.

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